Building Information-Enabled Organizations

Rethink how you plan, create, manage, categorize, localize, personalize, and deliver content for consumption by the smart machines people increasingly rely upon.

Learn More

Call for Presenters!

We’re looking for evidence-based case studies, lessons learned and best practices talks, how-to sessions, hot topics sessions, panel discussions, and stories of success and failure.

Submit Proposal

Get Two Tickets For The Price of One

Rent a hotel room from our conference hotel, then purchase an Early Bird Pass for one and provide us with your hotel confirmation number and we’ll give you a second ticket to the conference for a co-worker free.

Modules • Wednesday, February 26

01.01 / Module 1 — February 26 — Defining and Understanding Information-Enablement

Module 1 — Defining and Understanding Information-Enablement

To meet the needs of a global, increasingly digitally-savvy audiences at scale, your organization must become information-enabled. Content production must become part of operations. The presentations featured in this portion of the conference are designed to help you rethink how you create, manage, localize, augment, and deliver information to the smart machines people rely on to find answers to their questions.

View the presentations in this module.

Wednesday, 8:00 am - 10:30 am
01.02 / February 26 — The Business Case for Intelligent Content

Module 2 — The Business Case for Intelligent Content

Intelligent content is information that is intentionally designed to be both readable by humans and processable by machines. When implemented correctly, it can help us deliver the right pieces of content to the right people at the right time in the format they require and on the devices of their choosing. Intelligent content makes information more useful. This portion of the conference aims to help attendees understand the five characteristics that make content intelligent (modular, structured, reusable, format-free, and semantically rich) and the capabilities we gain from adding intelligence to our content (discoverability, reconfigurability, and adaptability). 

View the presentations in this module.

Wednesday, 11:00 am - 1:30 pm
01.03 / February 26 — Module 3 —   The Art and Science of Content Experience Design

Module 3 — The Art and Science of Content Experience Design

Exceptional content experiences aren't accidents. They're intentionally designed. They're artfully assembled and informed by science. That's why we invited information development experts with a focus on experience to help you understand the art and science behind creating exceptional content experiences.

View the presentations in this module.

Wednesday, 1:30 pm - 3:30 pm
01.04 / Module 4 — Personalizing Content Experiences

Module 4 — Personalizing Content Experiences

Getting personalization right requires a level of digital maturity that many organizations are struggling to develop. That's why we've dedicated a portion of the conference to help attendees understand the need for personalization and discover the strategies, tactics, and tools being used by organizations providing exceptional personalized content experiences today. 

View the presentations in this module.

Wednesday, 3:30 pm - 5:15 pm

Modules Thursday, February 27

02.01 / Module 1 — Architecting Exceptional Content Experiences

Module 1 — Architecting Exceptional Content Experiences

The goal of Information architecture (IA) is to help people understand their surroundings and find what they’re looking for. To deliver exceptional customer experiences with content, we must get Getting IA right. That's why we've dedicated a portion of the conference to demystifying the interdependencies between people, systems, content, and context. These IA-related sessions will help you better understand how some organizations leverage IA to provide content to both the smart machines and to the people that require it.

View the presentations in this module.

Thursday, 8:30 am - 11:00 am
02.02 /February 27 — Module 2 — Developing and Managing Voice and Tone

Module 2 — Developing and Managing Voice and Tone

Organizations around the globe are struggling to develop the right voice and tone. Once they develop it, the work of maintaining and managing it begins. The presentations featured in this portion of the conference are designed to provide you with a foundation  for creating, maintaining, and using a consistent voice and tone that will help you connect your content with prospects, customers, and other stakeholders.

View the presentations in this module.

Thursday, 11:00 am - 12:30 pm
02.03 / February 27 — Module 3 — Tools of the Trade

Module 3 — Tools of the Trade

Information development teams rely upon a wide variety of tools to assist them in producing content experiences that scale.  The presentations featured in this portion of the conference showcase some of the methods, assessments, and software in use in modern information development shops. 

View the presentations in this module.

Thursday, 1:00 pm - 2:30 pm
02.04 / Module 4 — February 27 — Scaling and Governing Content Operations

Module 4 — Scaling and Governing Content Operations

Learn how one company is attempting to move toward a better way of working. It’s called content operations (#ContentOps) — an emerging operational model for content production that helps us reduce inefficiencies and risks, automate repeatable processes, scale up our outputs, and use what we learn to create actionable business insights. 

View the presentations in this module.

Thursday, 3:00 pm - 4:15 pm

Sponsors

Content Rules
XML Press

Questions

Ask the Wrangler