Colin A. Eagan, M.S., is a pioneer in personalization content strategy and a leading voice for designing responsibly with user data since 2012. Author of "UX in the Age of Personalization," he is a frequent contributor to publications and conferences on the topic, including UXPA International, IA Summit, Confab, UX Planet, and A List Apart. For his day job, Colin is a partner at ICF Next in Washington, D.C., the digital arm of ICF, a $1.5B international consulting firm with more than 5,000 employees worldwide. Notable project work includes global navigation design of UPS.com, Lowes.com, and AARP.org, launch of Open Forum by American Express, and work on Bank of America's 'Flagscape' intranet, cited by Jakob Neilsen as a top pick for intranet usability. Colin is a fellow at the Consortium of Personalization Professionals(CPP), a cross-disciplinary non-profit founded in 2017 with the expressed intent of promoting ethical, evidence-based personalization design.
Session 1 — How Personalization is Changing Content Strategy
Experience designer Colin Eagan discusses content personalization — asking is it realistic (or even desirable)? In this highly practical talk, Eagan focuses on the ever-expanding role of content strategy in ethical personalization design, including technology selection, user data models, editorial considerations, and the "infinite content problem."