Dr. Anderson Payne

Dr. Anderson Payne

President's Council on Economic Devlopment

Special Advisor

Dr. Anderson Payne currently serves as special advisor and consultant to the Council of Economic Advisers, a United States agency within the Executive Office of the President in Washington, DC.

Sessions

Session 4 — Using Personalization Tactics To Attract And Engage US Voters

Dr. Anderson Payne, special advisor and consultant to the Council of Economic Advisers, a United States agency within the Executive Office of the President in Washington, DC., who specializes in helping political campaigns reach target audiences will share with you the content personalization approaches used by some of the world's biggest super PACs and political campaigns to reach, engage, and convert voters in the digital age. 

Wednesday, 5:00 pm - 5:30 pm