Sessions • Wednesday, February 26

01.01.01 — Session 1 — Are You Ready For The Transformation?

Session 1 — Are You Ready For The Transformation?

Attend this session led by global content strategy guru, Val Swisher as she interviews Scott Abel, The Content Wrangler, about the traits shared by global companies that grow exponentially. The two will briefly discuss the science behind successful digital transformation efforts and ask the audience to share their plans for transformation.

Wednesday, 8:00 am - 8:30 am
01.01.02 — Session 2 — What Do We Mean By Information-Enabled?

Session 2 — What Do We Mean By Information-Enabled?

Business leaders around the globe are looking for ways to replicate the successes of innovative and disruptive organizations like Uber, Amazon, and Spotify that grow exponentially. Exponential growth is deliberate and involves organizations developing capabilities that outperform the competition. Discover what information-enablement is and why it's critical to success in the Fourth Industrial Revolution.

Wednesday, 8:30 am - 9:00 am
01.01.03 — February 26 — To Be Announced

Session 3 — To Be Announced

We're looking for a great presentation to fill this slot. Check back soon for details. If you'd like to become a presenter, submit your proposal today.

Wednesday, 9:00 am - 9:30 am
01.01.04 —  February 26 — Mid-morning Refreshments: Meet The Exhibitors

Break — Mid-morning Refreshments: Meet The Exhibitors

A short break to mix-and-mingle and to grab some refreshments in the exhibition hall. 

Wednesday, 10:00 am - 11:00 am
01.02.01 — February 26 — What Is Intelligent Content and How Do We Create It?

Session 1 — What Is Intelligent Content and How Do We Create It?

Organizations in nearly every industry sector are searching for ways to harness the power of intelligent content. Required by the smart machines humans are putting to work for them, intelligent content can help you work better, faster, and more effectively. In this session, Val Swisher will demystify intelligent content and explore the capabilities it provides.

Wednesday, 11:00 am - 11:30 am
01.02.02 — Session 2 — Case Study: Intelligent Content Capabilities in Action

Session 2 — Case Study: Intelligent Content Capabilities in Action

This case study examines how one organization made the move to intelligent content and explores the business capabilities the organization gained by doing so. 

Wednesday, 11:30 am - 12:00 pm
01.02.03 — February 26 —  Metrics That Matter: Selling Intelligent Content to Executives

Session 3 — Metrics That Matter: Selling Intelligent Content to Executives

Selling the value of transforming how we produce content can be challenging under the best of circumstances. Convincing leadership of the need for change — and to make available the resources you need — requires you to be able to sell the value of the investment you're seeking. Mark Lewis and Steve O'Sullivan explore how information development teams can collect and use metrics that matter to leadership. 

Wednesday, 12:00 pm - 12:30 pm
01.02.04 —February 26 — Birds of a Feather Luncheon

Birds of a Feather Luncheon

Join us for a  hearty lunch to help you refuel your brain and prepare for an afternoon filled with learning. To help you meet peers with similar interests, we've labeled each lunch table by topic. Conference attendees with similar interests are encouraged to dine together and chat about what interests them.

Wednesday, 12:30 pm - 1:30 pm
01.03.01 — February 26 — To Be Announced

Session 1 — To Be Announced

We're looking for a great presentation to fill this slot. Check back soon for details. If you'd like to become a presenter, submit your proposal today.

Wednesday, 1:30 pm - 2:00 pm
01.03.02 — February 26 — Crafting A Customer Experience Strategy

Session 2 — Crafting A Customer Experience Strategy

Wednesday, 2:00 pm - 2:30 pm
01.03.03 — February 26  — To Be Announced

Session 3 — To Be Announced

We're looking for a great presentation to fill this slot. Check back soon for details. If you'd like to become a presenter, submit your proposal today.

Wednesday, 2:30 pm - 3:00 pm
01.03.04 — February 26 — Mid-afternoon Refreshments — Visit the Exhibitors

Break — Mid-afternoon Refreshments

A short break to mix-and-mingle and to grab some refreshments in the exhibition hall. 

Wednesday, 3:00 pm - 3:30 pm
01.04.01 — How Personalization is Changing Content Strategy

Session 1 — How Personalization is Changing Content Strategy

Experience designer Colin Eagan discusses content personalization — asking is it realistic (or even desirable)? In this highly practical talk, Eagan focuses on the ever-expanding role of content strategy in ethical personalization design, including technology selection, user data models, editorial considerations, and the "infinite content problem."

Wednesday, 3:30 pm - 4:00 pm
01.04.02 — [Case Study] Creating Personalized Documentation Experiences

Session 2 — Creating Personalized Documentation Experiences

Personalized technical documentation can increase the perceived helpfulness of your content, reducing consumer frustration and confusion, helping you to build trust and loyalty. In this case study, you will discover how personalized technical documentation can demonstrate to individual consumers that you value them and desire to be of service. The investments you make in helping users avoid doing extra work will be rewarded with trust and loyalty.

Wednesday, 4:00 pm - 4:30 pm
01.04.03 — [Panel Discussion] Let's Talk About Personalization

Session 3 — Let's Talk About Personalization

Personalization involves tailoring content so that it aligns with the preferences, interests, and characteristics of individual consumers. Personalization guru, Colin Eagan, interviews a panel of practitioners to answer your questions and to help you think through how you will plan for, implement, and deliver personalized content experiences. This is your opportunity to learn from others working in the trenches.

Wednesday, 4:30 pm - 5:15 pm
01.04.04 —  [Case Study] Using Personalization Tactics To Attract And Engage US Voters

Session 4 — Using Personalization Tactics To Attract And Engage US Voters

A controversial political scientist and web content marketing strategist who specializes in helping political campaigns reach target audiences will share with you the approaches used by some of the world's biggest super PACs and political campaigns to reach, engage, and convert voters in the digital age. 

Wednesday, 4:30 pm - 5:15 pm
01.04.05 — Poolside Networking Reception

Poolside Networking Reception

Mix-and-mingle poolside.  Chat with presenters and fellow attendees. Meet the sponsors. We'll provide the beverages, snacks, and some beautiful music mixed-up right by legendary nightclub DJ Brian Norwood

Wednesday, 6:30 pm - 8:00 pm
01.04.06 — Dinner on Your Own

Dinner on Your Own

Grab a few acquaintances and head to dinner at one of the many restaurants in and around the Coachella Valley. 

Wednesday, 8:00 pm - 11:59 pm

Session • Thursday, February 27

02.01.01 — Session 1 — Getting Started With Information Architecture

Session 1 — Getting Started With Information Architecture

Unlike content strategy, practiced by content strategists, or interaction design, produced by designers, information architecture (IA) is a necessary discipline practiced by information development professionals of many types. Getting IA right means understanding its role and the responsibilities of those who practice it.

Thursday, 8:30 am - 9:00 am
02.01.02 — Session 2 — Applying Proven IA Practices to New Content Challenges

Session 2 — Applying Proven IA Practices to New Content Challenges

Are you faced with new content challenges as your company transforms? If so, don’t panic! This is a great opportunity for you to leverage tried-and-true techniques to demystify the unknown as you actively participate in your company’s evolution. Join Amber Swope and Jennifer Fell as they explain how they rely on best practices as they guide a large client through developing an information architecture for a new world of content development and delivery. Come learn how you can meet new challenges with a reliable process!

Thursday, 8:30 am - 9:00 am
02.01.03 — Session 3 —  Information Architecture: Overcoming Obstacles To Success

Session 3 — Information Architecture: Overcoming Obstacles To Success

The discipline of information architecture (IA) is riddled with landmines. We bring together a panel of information development professionals to discuss the role of IA in their organizations, share tips for overcoming challenges, and to answer your information architecture questions.

Thursday, 9:30 am - 10:00 am
02.01.04 — Break — Midmorning Refreshments

Break — Midmorning Refreshments

A short break to mix-and-mingle and to grab some refreshments in the exhibition hall. 

Thursday, 10:00 am - 11:00 am
02.02.01 — February 27 — Connect With Customers Through Strategic Voice And Tone

Session 1 — Connect With Customers Through Strategic Voice And Tone

Based on his book on voice and tone strategy for The Content Wrangler and XML Press, John Caldwell uses the fundamentals of emotional design to make the case for strategic content that connects with customers, gains their loyalty, and wins you the game against your competitors. John provides a simple framework based on powerful storytelling techniques and guided by a clear and achievable goal. You'll learn how to adapt the framework to your purposes with a system for flexing your voice and tone to meet your teams and your customers where they are.

Thursday, 11:00 am - 11:30 am
02.02.02 — February 27 — To Be Announced

Session 2 — To Be Announced

We're looking for a great presentation to fill this slot. Check back soon for details. If you'd like to become a presenter, submit your proposal today.

Thursday, 11:30 am - 12:00 pm
02.02.04 — February 27 — Birds of a Feather Luncheon

Birds of a Feather Luncheon

Join us for a  hearty lunch to help you refuel your brain and prepare for an afternoon filled with learning. To help you meet peers with similar interests, we've labeled each lunch table by topic. Conference attendees with similar interests are encouraged to dine together and chat about what interests them.

Thursday, 12:00 pm - 1:00 pm
02.03.01 — February 27 — Discover Your Strengths and Action Modes

Session 1 — Discover Your Strengths and Action Modes

There’s a part of the mind that you don’t hear a lot about. It’s what some people call “instincts” or that “gut feeling” when you’re making a decision. Scott Abel demystifies the "conative" and helps you learn to better understand the natural strengths and instincts you were born with and discover how you can use them to be the most productive, stress-free version of yourself.

Thursday, 1:00 pm - 1:30 pm
02.03.02 — February 27 — To Be Announced

Session 2 — To Be Announced

We're looking for a great presentation to fill this slot. Check back soon for details. If you'd like to become a presenter, submit your proposal today.

Thursday, 2:00 pm - 2:15 pm
02.03.03 — February 27 — To Be Announced

Session 3 — To Be Announced

We're looking for a great presentation to fill this slot. Check back soon for details. If you'd like to become a presenter, submit your proposal today.

Thursday, 2:15 pm - 2:30 pm
02.03.04 — February 27 — Mid-afternoon Refreshments

Break — Mid-afternoon Refreshments — Visit the Exhibitors

A short break to mix-and-mingle and to grab some refreshments in the exhibition hall. 

Thursday, 2:30 pm - 3:00 pm
02.04.01 — Session 1 — Navigating The Rough Seas of Organizational Change

Session 1 — Navigating The Rough Seas of Organizational Change

Nine tech writers, 50 products, siloed teams with no clear governance framework: what could possibly go wrong? Kate Thomas shares a case study about delivering tech documentation to millions of customers, in a global tech company where organizational change is the norm. Hear about the challenges of trying to achieve concrete outcomes when priorities are ambiguous, and requirements rarely defined. You’ll learn what to do, what to avoid, plus tips on how to stay focused on creating user-centered content that works.

Thursday, 3:30 pm - 4:00 pm
02.04.02 — February 27 — Session 2 — Scaling Governance As You Scale Operations

Session 2 — Scaling Governance As You Scale Operations

In this case study, Lucie Hyde and Kasie Lenz will share a governance model they’ve developed for PayPal, the global leader in online payment transactions, to ensure that as the company scales its content operations, they don’t scale back on governance. They’ll cover how they framed the problem, how they worked across the enterprise to get other teams on board, the methodology they used for developing new processes and protocols, and crucially how they managed the change process to ensure a successful outcome.

Thursday, 4:00 pm - 4:30 pm
02.04.03 — February 27 — Earning Your Seat at the Table

Session 3 — Earning Your Seat at the Table

Paul Perrotta will help you discover how to get a "seat at the table" so that you're part of the discussions surrounding major decisions that impact your work, rather than being informed about major decisions by others. 

Thursday, 4:30 pm - 5:00 pm