A straightforward title. Nothing ambiguous or coy. Make sure your title sells the value of the content you plan to present.

2 paragaphs. Don’t wax poetic here. No need for a lengthy introduction. Write a description that says exactly what you’ll talk about and why the attendee should care. Do not reiterate the title of the presentation; instead, sell the value of your talk to the attendees.

Three things that attendees will learn from your presentation.